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Interactive Engagement Through Fun, Rewards-Based Gamification

 
 

Brand marketing and messages are rarely glanced at for more than a few seconds in the busy world of social media, marketing and advertising. Brands and advertisers are desperately trying to figure out how to engage with their audience in a way that sticks and converts.

ConsumerBreak® adds value in the following ways:

  • Educates consumers about deals, events, promotions, news, products, brand mission, etc. in an interactive, immersive way

  • Promotes a competitive rewarding experience that is fun and generates social buzz

  • Guarantees that audience spends considerable time interacting with brand content

  • Motivates purchases and improves customer loyalty

  • Engages consumers aged 18-40

We want to offer Little General Stores, Inc. a customized brand gamification platform that creates continuous social puzzle games (“contests”), to be accessed by users from inside the LG Rewards app.

 
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We can prepare a package of development code to be licensed and deliverable to the LG Rewards team that can make the puzzle gameplay accessible from a button within the LG Rewards app. Game content and data will be hosted on our servers, and a dedicated customer service team will prepare every contest customized for your objectives per your approval (contest details include images, calls-to-action, audio, and copy). We can also create effective Facebook and Google ads highlighting the contest to help reach a wider audience, as well as create engaging and fun puzzles from your existing marketing media and product photos.

We would like to offer a 28-day free trial (four 1-week long contests), and we will cover all costs associated with this campaign other than prizes and Facebook/Google ad costs. All we ask is that Little General Stores, Inc. will promote this great new app feature inside stores (at counters, posters, etc.) and in digital marketing (social media, email, etc.).

Prizes should be valuable enough to provide good incentive for users to play through all of the levels - such as free gasoline, food and products. However, these prizes are only awarded to a small number of people (e.g. Top 10 scores, 5 random players, etc.) - a very small price to pay to create an exciting branded contest!

After this free trial, we can evaluate the results and see about continuing on a monthly subscription model.

ConsumerBreak® adds value through the interactive engagement provided by incentivized competitive puzzle solving. Players study and attempt to memorize the images in order to do well in the game by solving the puzzle faster and increasing their chance of winning a prize. From announcing deals and promotions to showcasing products to branding a campaign or slogan, paired with custom audio that is heard during gameplay, the marketing messages stay in consumers’ minds long after the contest is finished. This motivates purchases, influences calls-to-action, builds brand loyalty, and educates audiences in a fun way.

How to Play

 
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There are 15 different “levels” to complete in every contest. Each level offers a new puzzle to solve that increases in difficulty as levels progress. On the last level (the “Competition Level”), users compete against each other for the fastest time score to get on a leaderboard and win prizes. This level allows users to solve the puzzle up to a total of 10 times to try to get their best time score for the contest. Out of nearly 1000 plays to date, users chose to replay this puzzle an average of 7 times (35s-70s per solve), and spend an average of 10-15 minutes in total engaging with the puzzles in every contest.

Unlike other digital marketing and social media posts, every person that enters the contest is guaranteed to spend considerable time interacting with the content and on Level 15 actually memorizing every part of the marketing image. At 1-week long contests (15 levels per contest), this offers a total of 60 unique storytelling points per month that are guaranteed to be engaged by all participants - with returning players spending an average of nearly an hour per month interacting with marketing messages!


I would appreciate meeting at your earliest convenience to discuss this offer in more detail.

I look forward to hearing from you.

Best regards,
Natanel Eisenberg, CEO

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natanel@consumerbreak.com