CLIENT EXAMPLES
Suggested contest details:
1-week long contests
(in short-term) Launch a copycat version of the app in the App Store, branding it with the client’s colors and logo. The client would promote the app download link for player access.
(in long-term) After multiple simultaneous contests are developed to be accessible from one app, the client would promote their own personalized access link that would direct users to the contest within the ConsumerBreak app.
If the client has an existing app they manage (e.g. rewards app, mobile ordering app, informational app, etc.), we can license the game code to the client’s IT department to make the contests accessible from within their app (we would retain access to admin portal, content, & hosting). The client would promote the contests on all media, with users having to download the client app to participate.
ADVERTISING AGENCIES
Many established brands have all of their marketing managed by advertising agencies. ConsumerBreak® can partner directly with the agencies, in which they create and manage contests for their various brand clients and can up-sell them or include the contests in their marketing packages. This would be most ideal after we have multiple simultaneous contests available in one app, and each brand’s contest can then be easily marketed separately. Also most agencies likely wouldn’t want to pilot our service without having proven data and both iOS and Android apps available.
Below are client examples without going through an advertising agency:
CASINOS
Example Competition Level puzzle image
Casinos should promote the contest in-venue (at slot machines, in restaurants, etc.) with posters that include the app name and QR code for download, as well as on social media and in email marketing.
PUZZLE IMAGES:
In-venue photos
Jackpot winners
Promotion showcase
Event announcements
Slot machine showcase
Restaurant items
Announcements of specials and deals
Sports photos and stats
Horse racing photos and stats
Venue history
City history
Content from casino’s social media
PRIZES:
Slot play
Sweepstakes cash
Promotional items
Free restaurant food / drinks
Hotel stays
Event tickets
AUDIO:
Gaming sounds/music
Audio ads (from radio ads, commercials, etc.)
Racing / sports analysis
Live comedy/performance clips to promote upcoming events
Customized narration / casino pitch
CALLS TO ACTION:
Casino website & social links
Sign up for newsletter
Opt into offers
Learn more about events - event / sponsor websites
Promotion websites
Exclusive memberships
Restaurant coupons or event/hotel discounts earned at any game level
Enter for sweepstakes
RETAIL STORES
Example Competition Level puzzle image
Stores should promote the contest in-venue (at counter, on ads, etc.) with posters that include the app name and QR code for download, as well as on social media and in email marketing.
PUZZLE IMAGES:
In-store photos
Staff photos
Promotion showcase
Announcements of specials and deals
Product images
Product ads
Event announcements
Content from store’s social media
PRIZES:
Free products
Rewards points
Promotional items
Free food / drinks
Gift cards
Free branded merchandise
AUDIO:
Gaming/background music
Audio ads (from radio ads, commercials, etc.)
Deal announcements
Customized narration / store pitch
CALLS TO ACTION:
Coupon/discount link for any level
Store website & social links
Sign up for newsletter
Opt into offers
Promotion websites
RADIO / MUSIC LABELS
Example Competition Level puzzle image
Stations/labels should promote the contest on-air and by announcing a call-to-action to download the app or click a website link to compete for prizes, and include contest announcements on social media, email marketing, and other label promotional marketing.
PUZZLE IMAGES:
Live performance / tour photos
Album art / band logos
Promotion showcase
Event announcements
Performer / guest showcase
Sponsor ads
News announcements
Sports photos and stats
City / station history
Content from client’s social media
PRIZES:
Event tickets
Sweepstakes cash
Promotional items
Hotel stays close to events
Free merchandise
Sponsored products
AUDIO:
Live performance audio
Music tracks
Audio ads (from radio ads, commercials, etc.)
Talk show clips
Customized narration / station pitch
CALLS TO ACTION:
Pre-order tickets or music
Client website & social links
Sign up for newsletter
Opt into offers
Learn more about events - event / sponsor websites
Promotion websites
Exclusive memberships
Restaurant coupons or event/hotel discounts earned at any game level
Enter for sweepstakes
MOVIE THEATERS
Example Competition Level puzzle image
Movie theaters should promote the contest in-venue (on posters, on previews, etc.) and include the app name and QR code for download, as well as announce contests on social media and in email and other marketing.
PUZZLE IMAGES:
Movie posters
Food / drink photos and ads
Sponsor ads
Event announcements
City / theater history
Content from client’s social media
PRIZES:
Movie tickets
Free food / drinks
Rewards points
Promotional items
Sponsored products
AUDIO:
Movie trailers
Audio ads (from radio ads, commercials, etc.)
Promotional clips, podcasts, interviews
Customized narration / pitch
CALLS TO ACTION:
Buy movie ticket
Movie website & social links
Sign up for newsletter
Opt into offers
Learn more about movies / sponsor websites
Promotion websites
Food/drink or movie coupon discounts earned at any game level
RESTAURANTS
Example Competition Level puzzle image
Restaurants should promote the contest in-venue (at tables, at counter, on ads, etc.) with posters that include the app name and QR code for download, as well as on social media and in email marketing.
PUZZLE IMAGES:
Food/drink photos
In-venue photos
Staff photos
Promotion showcase
Announcements of specials and deals
Brand images
New food ads
Event announcements
Content from restaurant’s social media
PRIZES:
Free food / drinks
Rewards points
Promotional items
Pizza party
Gift cards
Free branded merchandise
AUDIO:
Gaming/background music
Audio ads (from radio ads, commercials, etc.)
Deal announcements
Themed music
Customized narration / store pitch
CALLS TO ACTION:
Coupon/discount link rewarded on any level
Restaurant website & social links
Sign up for newsletter
Opt into offers
Promotion websites
OTHER CLIENT TYPES
ONLINE BRANDS
Online personalities such as YouTube creators, social brands, bloggers, and celebrities/influencers may want to use ConsumerBreak® as a new vehicle to deliver content to fans. Creators could release a new contest weekly that showcases photography, storytelling, fan interaction, and much more. Creators that generate a large player base can work with sponsors to plug an ad as a level among the creator’s other content. Online brands typically also have merchandise that can be used for prizes.
EVENTS / EVENT VENUES
Promotional campaigns for live events (concert, festival, sports, etc.) can greatly benefit by running a contest alongside their other marketing, showcasing photos and ads and awarding tickets as prizes to encourage social buzz.
EDUCATION
Schools and STEM programs can partner with ConsumerBreak® to provide an interactive learning platform for K-12 students. For example, we could license the game code to be available in furnished tablets where students compete against each other in solving a puzzle that showcases the daily lesson. Winners may be awarded points or small prizes like candy.
CORPORATE TRAINING
By utilizing a private link or password to keep participation in-house, companies can use ConsumerBreak® to make light of boring training sessions though a fun and competitive game that has employees engaging with and retaining information.